BOUTIQUE DIGITAL TRANSFORMATION · MARKET-RESEARCH SOFTWARE

Twenty-Five Years. Still Building Software That Works.

We are run-e, a Dortmund boutique with two specialties. Private AI and bespoke software for mid-market SMEs in any industry. And the fieldwork management platform for market-research institutes worldwide. Twenty-five years in, still measured by outcomes.

The run-e team at work in the Dortmund office
Trusted by leading market research institutes and technology partners worldwide.
Since 2001
Twenty-five years of bespoke engineering.
GDPR-Compliant by Design
On-premises hosting by default, EU-Cloud on request.
Made in Germany
Dortmund-based, with engineering partners locally and overseas.
0% Data Exposition
Private AI deployments stay inside your environment.

Two Things We Do Well.

Same engineers. Same standard. Two distinct audiences - pick the side that looks like you.

UNIVERSAL

Bespoke Software & Private AI

Private AI deployments, bespoke software, modernisation and automation - for mid-market companies that need their software to actually work, in any sector.

TonsleyAI

Private AI. Open-weight models up to 200B parameters, fine-tuned on your data. Zero data exposure.

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TED

Team leadership platform: time, skills and health in one workspace. Unlock the power of your team.

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Our Digit Programme

Five stages, end-to-end - Concept, Implement, Integrate, Automate, Modernise. The full programme below.

To the programme →
MARKET RESEARCH

The Operational Platform For Fieldwork

MR Orga, Moots App and AI Fieldwork Manager - used by leading institutes from Berlin to Hong Kong. The workforce, billing, scheduling and project oversight layer that runs alongside your tools, such as CATI software, not against it.

MR Orga

Workforce, billing, scheduling, sample management. 25,000+ interviewer payroll calculations every month.

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Moots App

Run your test studio like an event space. Booking calendar, project management, team collaboration.

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AI Fieldwork Manager

Private-AI assistant for daily fieldwork-operations decisions - CATI, CAPI, face-to-face. Two tiers on one MCP backbone: manager cockpit and interviewer self-service. Built on TonsleyAI; extends MR Orga or runs fully standalone.

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OUR PROGRAMME

Five Stages. One Programme: Digit

Our universal engagement method - concept through modernisation. The same engineering rigour underpins our market-research products.

01 · Concept

Listen, Then Build

Workshops with your team to map the operational reality. Output: a fixed-price specification, a sequenced roadmap, and clarity on whether to build, buy or do nothing. So the engagement that follows is the right one - or doesn’t happen at all.

02 · Implement

Build It Right, In Iterations

Short sprints with named senior engineers, a public backlog, and a working demo at the end of every cycle. Your code lives in your repository from day one - no vendor lock-in, no licensing trap. Bespoke software shipped in weeks, not quarters.

03 · Integrate

One Source Of Truth

Wire CRM, ERP, finance, fieldwork and operational systems into a single, queryable data layer. Build the integrations that turn five disconnected silos into one source of truth - so reporting takes seconds, not days, and your AI has clean inputs to work from.

04 · Automate

Quiet Automation, Loud Results

Private AI plus workflow orchestration to take the routine, manual and unloved off your team’s plate. Multi-step automations that read your real systems through MCP, write back, and hand off to a human when they should - built on the same TonsleyAI stack we deploy for European customers.

05 · Modernise

Modernise Without The Big-Bang

Replace legacy software without the big-bang migration. AI-accelerated code translation, an incremental cut-over plan that’s testable and reversible at every step, and a programme that runs alongside the business rather than blocking it for six months. The 90% migration-time reduction figure comes from this stage.

REAL FIGURES, NAMED PROGRAMME
25,000+
interviewer payroll calculations every month, on MR Orga
90%
less migration time on Digit Modernise engagements
0
data exposure risk on private-AI deployments
Portrait of Elfriede Meyer-Roennau, Founder of at random international

“With just a few clicks I can put together the right sample for any conceivable study using the database run-e built - it gives us a sizable lead over the competition.”

Elfriede Meyer-Rönnau · Founder, at random international

at random run a Schenefeld-based field institute with around 1,200 interviewers, 100+ CATI seats, and native speakers from 40 countries. They also use run-e’s MR Orga.

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Proof, In Production.

One story per audience - pick the one that looks like your operation.

MARKET RESEARCH

Multi-site interviewer administration, standardised.

“We Cannot Imagine Managing Our Locations Without MR Orga.”

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UNIVERSAL

Generative AI for beverage market entry, deployed on TonsleyAI.

A Vertical AI Platform For Wine, Spirits And Beer Producers, Built On TonsleyAI

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GET IN TOUCH

Tell Us What Is Keeping You Up At Night.

A 30-minute discovery call, on us. No sales pitch - just a working conversation about your operation and where the right software (or AI) might help.