CASE STUDY · MARKET RESEARCH
100+ CATI seats, 1,200 interviewers, 40 native languages - administered through MR Orga plus SampleMaker, with measurable reduction in cost and administrative overhead, particularly for tight-deadline ad-hoc projects.
CLIENT
at random international
SECTOR
International field institute
HQ
Schenefeld, Germany
INTEGRATION
MR Orga
+ SampleMaker
+ Voxco Command Center
“With just a few clicks I can put together the right sample for any conceivable study using the database run-e built. That capability is especially useful when target groups are tightly defined - it gives us a sizable lead over the competition.”
Elfriede Meyer-Rönnau · Founder & Managing Director, at random international
THE CHALLENGE
at random international is one of Germany's leading field institutes - a global business with mother-tongue interviewers from 40 countries calling out from a single 100-seat studio in Schenefeld. As internationalisation deepened, multilingual consumer studies and ever-smaller, more specific target groups became routine. Ad-hoc projects demanded the right interviewers in the right shifts, fast - and immediate access to information about each interviewer's languages and subject-matter strengths.
Paper project folders and Excel-based interviewer lists were generating enormous administrative effort and inflating project costs. The CATI manager summed up the original brief: a software that would simply automate the entire interviewer billing process and meaningfully relieve supervisors.
THE APPROACH
at random adopted MR Orga for workforce planning, administration and billing, integrated with Voxco Command Center for the survey delivery layer. They went further with SampleMaker, a dynamic database in which information on participants and interviewers can be stored against arbitrary criteria and the data structure extended on demand. The configurable import/export interface meant existing tools and historic data could be brought across without rebuilding from scratch.
run-e's relationship with at random was framed by the CATI manager as the differentiator: “What's special about run-e is their outstanding industry know-how and closeness to the customer. The run-e developers take ideas, comments and improvement suggestions to heart, and not infrequently turn them into new product innovations.”
THE OUTCOME
• The whole interviewer billing process automated. “With the MR Orga we really made a lucky shot. Not only does this intelligent solution fully meet our requirements for an efficient billing tool, the run-e software also makes it possible to provide important information about our interviewers in fractions of a second when responding to prospect enquiries.”
• Faster interviewer staffing for ad-hoc projects. Customer enquiries can be quoted on the spot from the interviewer database - language proficiency, subject specialisations, availability - in fractions of a second.
• Sample composition with dedicated target-group precision. With just a few clicks the right sample can be put together - even for tightly-defined cohorts.
• Substantial cost and admin reduction. More efficient workforce control plus a clear reduction in cost and administrative overhead - particularly valuable for tight-deadline projects.
• Continuous improvement. “With regular updates, run-e ensures the MR Orga keeps getting better. Of course we all know perfect software is never finished - but MR Orga is already very close.”.
“What's special about run-e is their outstanding industry know-how and closeness to the customer. The run-e developers take ideas, comments and improvement suggestions to heart, and not infrequently turn them into new product innovations.”
CATI Manager, at random international
FEATURES
Master-data management for interviewer profiles (languages, specialisations, availability)
Sample composition with arbitrary criteria
Real-time access to interviewer database for sales-stage quoting
Voxco Command Center integration
Configurable import/export for legacy data ingestion
Continuous improvement via regular updates
RELATED
PRODUCT
Workforce, billing, scheduling and reporting for CATI institutes - with SampleMaker as the participant-database layer at at random.
Explore MR Orga →SERVICE
Industry know-how plus closeness to the customer — the boutique-discovery posture at the heart of every Digit Concept engagement.
Digit Concept entdecken →LIKE WHAT YOU READ
Thirty-minute discovery call. Bring your use case; we will sketch the right approach.
