CASE STUDY · MARKET RESEARCH
Quovadis replaced fragile Excel and Access databases with SampleMaker - a flexible, web-capable participant database that let them open a second studio without rebuilding the customer data from scratch.
CLIENT
Quovadis field & tab
SECTOR
Market research,
Test-studios
STUDIOS
Multiple Locations
IMPLEMENTATION
SampleMaker
“This innovative software solution guarantees the highest quality for our customers - at every stage, from selection through research and outreach to check-in.”
Markus Meeth · Managing Director, Quovadis
THE CHALLENGE
Quovadis manages participant recruitment for high-quality test-studio research. Their previous setup combined Excel and Access databases (“complex and laborious”) with a bespoke database that, in Markus's words, “couldn't fully satisfy”. As the company grew, the existing software proved too rigid for the new structure.
The brief was clear: a participant database that flexes with the business, integrates with existing systems, and supports the increasingly small and specific target groups today's market researchers demand.
THE APPROACH
run-e built SampleMaker, a dynamic participant database that lets Quovadis define information criteria for each test person individually and reshape the data structure on demand. Unlike its predecessors, SampleMaker is not rigid: data fields can be added or trimmed as needed, and complex nested sample draws are handled across the entire dataset. The web-capable software lets users access results on-site or remotely, and existing data can be ingested via a configurable import/export interface - no big-bang migration required.
THE OUTCOME
• No data lost on switchover. All existing records were imported into the new database. This saved a lot of time and nerves.
• Studio expansion absorbed effortlessly. Opening Quovadis-Studio Munich in 2009 - a structural change that would normally strain a participant database - was handled with ease.
• Quality guaranteed end-to-end. The recruitment module ties selection, research, outreach and check-in into one process-integrated database, with quality controls baked in at every stage.
• Multiple databases run in parallel. Several studios, several target-group cohorts, one platform.
Quovadis recruits participants in their own modern call-centre rather than buying contacts in - a quality stance SampleMaker is designed to support. The recruitment module has already proven itself in practice.
“The SampleMaker is significantly more flexible than our previous software. So when we introduced SampleMaker we didn't have to reinvent our database from scratch - we could simply integrate every existing record into the new database.”
Markus Meeth · Managing Director, Quovadis
FEATURES
Dynamic master-data management
User management and per-user rights system
Multiple databases run in parallel
Individually customisable input forms
Comprehensive search wizard with set-based searches
Saveable search templates
Configurable import / export interface
Multi-user and web-capable
RELATED
PRODUCT
Quovadis use the recruitment module for participant intake. The same platform powers fieldwork, billing and scheduling for CATI institutes from Berlin to Hong Kong.
Explore MR Orga →SERVICE
SampleMaker as a working example of seamless legacy data ingestion - the same pattern run-e use across the wider Digit Integrate service.
Explore Digit Integrate →LIKE WHAT YOU READ
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