MR Orga As The Administrative Spine For 320 CATI Seats.

THE CHALLENGE

Three Organisations. Four Jurisdictions. One Administrative Spine.

Cido Research was a three-way joint venture: European field service operation EuroInterview, American market researcher Acrobat Research, and Hong Kong / Vietnam / India-based market research organisation Cimigo. Their goal was ambitious - high process and quality standards across culturally disparate organisations, with a single administrative spine spanning contract modes, social-insurance regimes, and accounting systems that had never been aligned before.

EuroInterview had inherited home-grown management tools. As Sebastian Lohman put it: “Before we started using MR Orga we had to rely on our own home-made solutions, which used to give us an adequate supply of MI. But the internationalisation of our core business means that processes have grown so complex that making our software fit for this global market would have required a huge amount of work.”

A standard solution from the market-research domain - flexible enough to span four jurisdictions - was the only viable answer.

THE APPROACH

MR Orga + Voxco. A Clean Split.

EuroInterview adopted run-e's MR Orga for workforce planning, administration and controlling of all 320 CATI seats. The solution was integrated with Voxco Command Center - the joint venture's chosen CATI software - in 2008. The split was clean: Voxco handles surveys and data processing; MR Orga handles administrative procedures (interviewer registration, time tracking, billing, reporting).

run-e provided sector know-how plus close cooperation with the customer's existing market-research operations. The MR Orga Suite was designed as an all-in-one solution for studio management - a fit, in Cido's view, for the specific needs of high-profile field-service operators.

THE OUTCOME

One Spine, Four Countries, A Long-Term Partnership.

• One administrative spine across four countries. Time clocking, interviewer accounts, evaluation, analysis - all handled from the same Suite that runs in Germany, Canada, China and India.

• An “unbeatable package” with Voxco. The web-based Command Center concentrates on surveys and data processing; the MR Orga handles administrative procedures.

• Reporting on the most complex accounting procedures. “MR Orga now allows us to report clearly on the most complex accounting procedures. The user interface is very straightforward - another big plus.” - Sebastian Lohman.

• Focus on people, not paperwork. Administrative processes streamlined, time and money saved - freeing the team to concentrate on training and guiding interviewers, which is how Cido Research maximises quality.

• Long-term commitment to the run-e portfolio. “We already use the complete run-e portfolio and we shall be keeping a close eye on their future developments.”

FEATURES

What MR Orga Manages At Cido.